But when he starts reading, something happens.
Washington looked disoriented. Then, pulls from his pocket something that only people close to him had seen him wear: a pair of glasses. He says, "Gentlemen, you must pardon me. I have grown gray in your service and now find myself growing blind."
The soldiers wept. This simple statement moved them. And Washington saved the United States from civil war.
I'm telling you this story because it always reminds me of something many people in the Business World have forgotten.
Words matter. And much more than we think.
Because words move people. Words can inspire.
But they can also clarify or confuse, jeopardize or help. That's why a copywriter's job isn't just about writing words. It's about choosing the right words. And that's where Teardwn comes in.
Teardwn is a small solo copywriting agency owned and operated by myself, Miguel Ferreira
. I can help you simplify and clarify your message. With website copy that sounds more like you + connects with your audience + 2X, 4X, or 10Xs your sales.
I've written copy for Pinch
(before they were acquired by Chime), Littlefund
, Reddico, Eagle
and a number of other bold and audacious startups, marketing agencies and small businesses from all over the World. I'd love to help you too.