Finally, contrary to popular belief, in these unprecedented times, look at it this way, you're not hiring an expensive copywriter. You're hiring brand clarity.

Because good copywriting is jargon-free & gives you a real business advantage. And you and I know that most of your competitors don't have access to a good copywriter. Good thing you just found a conversion copywriting agency like Teardwn. To ramp up the selling power of your website words. And bring back the Cha-Ching $$$.

Finally, contrary to popular belief, in these unprecedented times, look at it this way, you're not hiring an expensive copywriter. You're hiring brand clarity.

Because good copywriting is jargon-free & gives you a real business advantage. And you and I know that most of your competitors don't have access to a good copywriter. Good thing you just found a conversion copywriting agency like Teardwn. To ramp up the selling power of your website words. And bring back the Cha-Ching $$$.
Why you should work with me? First, let me tell you a story about an American President.
In March of 1783, General George Washington faced a HUGE threat to his authority.

The Revolutionary War was over. But peace negotiations between Great Britain and the US were still in progress.

Washington heard that his Army officers and soldiers were unhappy. And furious. And desperate. Because Congress was struggling to find funds to pay their wages.

So they began to plot against their commander-in-chief, General Washington.

On March 15, 1783, Newburgh, New York, Army officers met to plan a mutiny. And force Congress to pay them for their service during the American Revolution.

But just as the meeting begins, General Washington makes a surprise appearance. He asks for permission to speak. Then he tells his officers that he understands their complaints. He tells them he would continue to press Congress, but that Congress moved slowly.

The officers weren't convinced. They had heard all this yada yada before. So Washington opens a letter from a sympathetic congressman.

He thought that reading this letter could help him persuade his officers.
But when he starts reading, something happens.

Washington looked disoriented. Then, pulls from his pocket something that only people close to him had seen him wear: a pair of glasses. He says, "Gentlemen, you must pardon me. I have grown gray in your service and now find myself growing blind."

The soldiers wept. This simple statement moved them. And Washington saved the United States from civil war.

I'm telling you this story because it always reminds me of something many people in the Business World have forgotten.

Words matter. And much more than we think.

Because words move people. Words can inspire.

Provoke.

Motivate.

Persuade.

But they can also clarify or confuse, jeopardize or help. That's why a copywriter's job isn't just about writing words. It's about choosing the right words. And that's where Teardwn comes in.
Teardwn is a small solo copywriting agency owned and operated by myself, Miguel Ferreira. I can help you simplify and clarify your message. With website copy that sounds more like you + connects with your audience + 2X, 4X, or 10Xs your sales.

I've written copy for Pinch (before they were acquired by Chime), Littlefund, HolaBrief, Reddico, Eagle and a number of other bold and audacious startups, marketing agencies and small businesses from all over the World. I'd love to help you too.
You might also like my newsletter Creative Samba: Bite-sized stories and lots of little takeaways for your business. Think of it as your weekly advice column about copywriting, marketing and psychology.
"Teardwn provided copywriting for our marketing landing page. This was instrumental in setting the tone and path forward for all marketing materials, communication, and branding. Prior to this, we had struggled and never came up with something consistent. Miguel provided clarity within a couple of weeks. He was easy to work with, fast, and collaborative. I am looking forward to working with Teardwn again and again!"

Mimi Chan, Founder & CEO of Littlefund
How can you work with Miguel?
Here's one thing I know about you:

You've got vision (*and guts to think different, otherwise you wouldn't be here reading this*).

But you really struggle to explain your business in words that make people care about what you have to say. That's probably because you write code better than you write copy. Or maybe because you're a numbers kind of guy or girl. You're simply not that good with words.

That's why I offer 3 different copywriting packages, for different situations. See which one works best for you. If none of these cover your needs, no biggie. Contact me so I can figure out how I can help you.
Top Cat Copywriting
You're launching a new website. And your team is currently designing it. But seeing your designer using Lorem Ipsum while designing is quite a gamble. Because you don't want to see a misalignment between design and your brand message. You want to do this right. That's why it's time to hire a Pro copywriter. I'll help you make your message memorable and clear. In Plain English, no mambo jambo jargon.

Includes: Conversion-focused copywriting for up to 5 pages (Home, About, Product, Contact and a Sales or Landing Page).
Turnaround time: 4 weeks
Your investment: $5999

Only 1 slot available this month.
Don't book me — unless you take copywriting seriously
Two Pages Copy Facelift
Your business is doing ok. But you realized that most of your clients come through referrals, not via your website. Because your website fails to communicate a single coherent message. And it's hard to read. So you've decided it's about time to change this. It's time to you improve your website's conversion rate.

Includes: Strategic, brand-building copywriting rewrite for 2 pages (Home or Landing Page + About Page/Sales Page/any other web page)
Turnaround time
: 2 weeks
Your investment: $2399

Only 1 slot available this month.
Don't book me — unless you take copywriting seriously
Attract + Convert
Your startup is building a new product and your MVP is almost ready to launch 🚀. Or you run a marketing agency and you know it's time to refresh your home page copy. Or maybe a client hired your agency to design a shiny new website.

Whatever's the case, you're still having second thoughts. Because you've tried writing the copy by yourself, but something doesn't feel right. Your message isn't clear enough and makes vague promises. You're afraid your message is boring, and boring doesn't sell.

Includes: Conversion-focused copywriting for 1 Page (Home or Landing Page)
Turnaround time: 1 week
Your investment: $1199

Only 1 slot available this month.
Don't book me — unless you take copywriting seriously
"Miguel was the key for us to level-up our marketing. Previously we had only been iterating on our same tired messaging. I was impressed with how little work it took on our part to get a comprehensive review from Miguel. Then, making the changes was as simple as copy-and-pasting, and we saw a categorical improvement we would have never got to with our A/B testing. I've since then recommended Miguel to many of my similarly-minded friends who tend to focus on the mechanics of a feature rather than the emotionally resonant messaging that actually sells it!"

Maia Bittner, Co-Founder of Pinch
"Creating a brand from scratch was incredibly overwhelming for us. We knew we needed help with copywriting, but we were afraid that someone from the outside might not 'get us'. However, Miguel was incredibly quick in understanding our tone of voice, our jokes and what we wanted to communicate. Resulting in a webpage that is simple but still funky!"

Leticia Horvath, Co-Founder of The Green Conspiracy
WHO IS THIS GUY ANYWAY?
Teardwn was founded by me me me Miguel Ferreira. When you work with me, this is what you can expect.
You're not working with a freelancer. I'm a business owner, just like you.
I run my own company (Teardwn), so I understand your challenges (running and growing a business is hard!). Teardwn is here to help companies like yours find their voice. And use copywriting as your legal unfair competitive advantage to GROW & COMPETE with the Big Brands out there. See how I've helped some of my favorite clients, I'd love to help you too.
Not your typical copywriter. I've been hanging around the European startup scene for over 9 years.
I'm a trained marketer and have an MSc in International Marketing Management from University of Surrey. I have a 10+ year track record of building startups & brands. I founded That Special Record (RIP) and co-founded Foodzai (RIP) and Gruv Lisbon (RIP). But I'm also a solo entrepreneur bootstrapping my own products. You might remember me as the guy who created:

- The hashtag #ihaveathingforvinyl on Instagram.
- Nishi - A directory of websites with pretty, pretty, prettttaaaay good copywriting.
- Creative Samba, a newsletter about the power of creativity to solve business problems.
- Chill Music Club - The chillest place on the interwebs to discover new music (without using algorithms).
- Copy Ipsum - A landing page template that comes with copywriting guidelines. Perfect for micro startups & side projects.
Skin in the game experience
I have learned over years and years and years of trial and error, building my own startups, side projects and digital products. That's why I do things for myself that match what I say I'll do for my clients. You can't beat this type of experience.
True or False: your website kinda feels like a Museum Gift Shop. Everyone visits it, but no one buys anything?
Should I stay or should I go? You've got 5.59 seconds.

5.59 seconds is how long people spend on average looking at a website's written content. You know...those thingies called words.

5.59 seconds is the average time it takes for them to decide "should I stay or should I go".

The sad truth? Most websites lose 80% (or more!) of their visitors in that time.

Why does this happen? It's like the old saying, "You can lead a horse to water but you can't make it drink."

The same principle applies to your website. You can spend a million bucks on laser-targeted Facebook and Google ads.

You can invest thousands of dollars hiring SEO consultants.

You can try all sorts of voodoo, "growth hacking" hacks to drive more traffic to your website.

But you can't make people pull out their wallets and buy from you.

Because you're an entrepreneur, not a member of the New Jersey La Cosa Nostra mafia.

So you have to persuade people. And persuasion starts with words. But not any words.

Words that cut through the noise.
Words that provoke.
Words that motivate the reader to act.

Moral of the story, stop second guessing and trying to figure out what's wrong with your website.

The good news? I can audit your landing page in 72 hours. Your investment? $199.

↝ Get expert eyes to audit your website copy. Like pronto.


Good copywriting ain't cheap. Cheap copywriting ain't good.
The bad news? I ain't cheap. The good news is that I offer a 30-day (no questions asked) money back guarantee.

What else does Teardwn give you?

I can't promise swimming pigs but I can promise copy that delivers a crystal clear message...like the waters of the Bahamas.

Which is a fancy way of saying words that make your website readers smile. Or laugh. Or say 'Now that's innnnterestiiiiiiing, please take my money!'
You think we might be a good match but want to check my availability first?
Leave your contact deets below
Unless there's an earthquake, a tornado or an alien attack, I usually reply in 1-2 business days. Also, by clicking the button "Apply to work with me" you consent to be contacted by Miguel via email.
If you're interested in learning more about how I work, get in touch: miguel@teardwn.com.