Teardwn: Web Copywriting Agency For DTC & eCommerce brands

he truth is good copywriting gives your website a real competitive advantage. Good thing you just found a conversion copywriting agency like Teardwn. To ramp up the selling power of your website words. And bring back the Cha-Ching $$$.

First, let me tell you a story about an American President.

n March 1783, General George Washington faced a HUGE threat to his authority.

The Revolutionary War was over. But peace negotiations between Great Britain and the US were still in progress.

Washington heard that his Army officers and soldiers were unhappy. And furious. And desperate. Because Congress was struggling to find funds to pay their wages.

So they began to plot against their commander-in-chief, General Washington.

On March 15, 1783, Newburgh, New York, Army officers met to plan a mutiny. And force Congress to pay them for their service during the American Revolution.

But just as the meeting begins, General Washington makes a surprise appearance. He asks for permission to speak. Then he tells his officers that he understands their complaints. He tells them he would continue to press Congress, but that Congress moved slowly.

The officers weren't convinced. They had heard all this yada yada before. So Washington opens a letter from a sympathetic congressman.

He thought that reading this letter could help him persuade his officers.

But when he starts reading, something happens.

Washington looked disoriented. Then, pulls from his pocket something that only people close to him had seen him wear: a pair of glasses. He says, "Gentlemen, you must pardon me. I have grown gray in your service and now find myself growing blind."

The soldiers wept. This simple statement moved them. And Washington saved the United States from civil war.

I'm telling you this story because it always reminds me of something many people in the Business World have forgotten.

Words matter. And much more than we think.

Because words move people. Words can inspire.

Provoke. Motivate. Persuade.

But they can also clarify or confuse, jeopardize or help.

That's why a copywriter's job isn't just about writing words.

It's about choosing the right words.

And that's where Teardwn comes in.

Teardwn is a small solo copywriting agency owned and operated by myself, Miguel Ferreira.

I can help you simplify and clarify your message. With website copy that sounds more like you + turns your audience on + 2X, 4X, or 10Xs your sales.

I've written copy for Pinch (before they were acquired by Chime), Littlefund (before they were acquired by UNest), Sunday and a number of other bold B2C startups and eCommerce brands from all over the World.

I'd love to help you too.

Miguel Ferreira, Founder Teardwn

You're launching a new website. And your team is currently designing it. But seeing your designer using Lorem Ipsum while designing is quite a gamble. Because you don't want to see a misalignment between design and your brand message. You want to do this right. That's why it's time to hire a Pro copywriter.

I'll help you make your message memorable and clear. In Plain English, no mambo jambo jargon.

Includes: Conversion-focused copywriting for up to 5 pages

(Home, About, Product, Contact and a Sales or Landing Page).

Turnaround time: 5 weeks

Your investment: $8495

Your business is doing ok. But you realized that your website conversion rates are a bit depressing. And that's because your website fails to communicate a single coherent message. And it's hard to read.

So you've decided it's about time to change this. That's why it's time to hire a Pro copywriter.

Includes: Strategic, brand-building copywriting rewrite for 2 pages (Home or Landing Page + About Page/Sales Page/any other web page)

Turnaround time: 2 weeks

Your investment: $3199

Your startup is building a new product and your MVP is almost ready to launch 🚀 Or maybe you run a DTC or eCommerce business and you know it's time to refresh your home page copy.

Whatever's the case, you're still having second thoughts. Because you've tried writing the copy by yourself, but something doesn't feel right. Your message isn't clear enough and makes vague promises.

You're afraid your message is boring, and boring doesn't sell. That's why it's time to hire a Pro copywriter.

Includes: Conversion-focused copywriting for 1 Page (Home or Landing Page)

Turnaround time: 1 week

Your investment: $1999

"Teardwn provided copywriting for our marketing landing page. This was instrumental in setting the tone and path forward for all marketing materials, communication, and branding. Prior to this, we had struggled and never came up with something consistent. Miguel provided clarity within a couple of weeks. He was easy to work with, fast, and collaborative."

Mimi Chan, Founder & CEO of Littlefund

"Miguel was the key for us to level-up our marketing. Previously we had only been iterating on our same tired messaging. I was impressed with how little work it took on our part to get a comprehensive review from Miguel. Then, making the changes was as simple as copy-and-pasting, and we saw a categorical improvement we would have never got to with our A/B testing."

Maia Bittner, Co-Founder of Pinch

"Creating a brand from scratch was incredibly overwhelming for us. We knew we needed help with copywriting, but we were afraid that someone from the outside might not 'get us'. However, Miguel was incredibly quick in understanding our tone of voice, our jokes and what we wanted to communicate. Resulting in a webpage that is simple but still funky!"

Leticia Horvath, Co-Founder of The Green Conspiracy

I run my own company (Teardwn), so I understand your challenges (running and growing a business is hard!).

Teardwn is here to help companies like yours find their voice. And use copywriting as your legal unfair competitive advantage to GROW & COMPETE with the Big Brands out there.

I'm a trained marketer and have an MSc in International Marketing Management from University of Surrey.

I also have a 12+ year track record building startups & brands. I founded That Special Record (RIP) and co-founded Foodzai (RIP) + Gruv Lisbon (RIP). But I'm also a solo entrepreneur bootstrapping my own products.

I have learned over years and years and years of trial and error, building my own startups, side projects and digital products.

That's why I do things for myself that match what I say I'll do for my clients. You can't beat this type of experience.