One more thing... What can you learn from your existing customers?
The first thing you can do is to answer the following questions:
- Who are your existing customers?
- How are they finding your website?
- Why do they purchase from you?
One way to dig deeper into your customer preferences is to use the Acquisitions tab on Google Analytics to check which social media channels, blogs and forums your website traffic comes from. This will help you get a good picture of who your existing customers are. But the secret is in finding your best customers.
Here's a hack.
Have you ever heard of the Pareto Principle
? The Pareto Principle is the 80/20 rule, and suggests that 1/5 of your customers are responsible for 4/5 of your sales.
Do you know who your top 20% customers are? Do you know why they're your customers and what drove them to purchase from your website? What do they have in common? Where do they live? What products or services have they bought from your website? Focus on them.
Use all the data you can get your hands on to learn as much as you can about your existing customers and use that data to test the effectiveness of your marketing messages. Google Analytics
is a no-brainer. To get deeper with your insights, check out tools like KissMetrics
, or CrazyEgg
. Make sure you're integrating analytics wherever possible. Suggested tools: Google Analytics Hotjar KissMetrics Hubspot CrazyEgg Sumo Suggested reads: Want to grow your business? Focus on the smallest audience possible
by Miguel Ferreira (yours truly!)
Clayton Christensen's Jobs-to-Be-Done Framework Builds Better Products
by Justin Owings How to Get Clear on Your Target Market–And Never Have to Hunt for Your Next Gig Again
by Ash Ambirge
More good stuff soon,Miguel
/ Founder Teardwn