acts are facts, but stating product facts alone isn't enough to persuade people.
Because people buy emotionally, then justify with facts.
The truth is, anyone can state facts about a product. But making those facts come alive in an interesting and dramatic way that's relevant to your audience, that's the copywriter's job.
And that's why writing good copy is a tough process.
As Charles Whittier once said, a good copywriter "must be something of an amateur psychologist, with a dash of anthropologist and sociologist thrown in."
Which is why writing good copy takes a lot of time.
Because it involves a lot of detective work, intuition, marketing research...
AND a good understanding of consumer buyer psychology.
Sometimes I might nail the client brief in round 1. But often, it takes me at least 2 or 3 rounds of edits to get your voice and tone right.
Which is why all my copywriting packages include at least 3 rounds of revisions.
But if after 3 rounds of edits you feel like we're not a good match...
OR if after 3 rounds of edits you feel like your copy still doesn't feel right and you're not happy with my work, simply send me an email (within 30 days after receiving your 3rd round of edits), and you'll get a full refund. No questions asked.
